



I build and scale research organisations that turn ambiguity into strategic clarity and measurable growth. With 12+ years of leadership across B2B, B2B2C, SaaS, marketplaces, hardware, and AI-enabled products in North America, APAC and Europe — I specialise in shipping, post-purchase, logistics ecosystems, and enterprise-scale customer journeys.
My work brings together behavioural science, quantitative rigor and product analytics to deliver actionable insights that power decisions and fuel growth. I partner directly with C-suite and VP-level leaders (CPO, VP Product, PMM, Design, Analytics) to translate research into roadmap, monetisation and GTM strategy.