Validated storytelling’s effect on purchase intent through A/B testing at platform scale.
Designed cross-functional pilot merging narrative content with bundled food delivery.
Created lightweight experimentation pipeline that accelerated learnings across teams.
Partnered with Marketing, Eng, and Data to turn research insights into roadmap priorities.
Built experimentation frameworks now used for AI and platform personalization projects.
Connected behavioral science with revenue KPIs, influencing future personalization and content strategy.
Full time · Contract · Fractional Leadership Head/Director of User Research, Insights, Strategic Research, Research Ops, AI/ML Insights, or senior IC positions.
I flex between building teams (0→1), leading teams, or operating as a strategic IC depending on org stage.
B2B SaaS, logistics, post-purchase, AI/ML, health/wellness, hardware–software ecosystems, and global markets (NA/EU/APAC).
Blending qualitative depth with quantitative scale to drive strategy, monetization, and measurable product outcomes.
I operate at the intersection of Product, PMM, Analytics, Design, Engineering, ML, and Ops — translating insights into decisions and roadmaps.
Player-coach, outcome-driven, high clarity, collaborative, and grounded in autonomy + trust.
